function showGoogleMaps(){
    Shadowbox.open({
        player: 'html',
        content: '',
        height: 480,
        width: 640,
        options: {
            onFinish: function(item){
                if(GBrowserIsCompatible()){
                    var body = document.getElementById(Shadowbox.contentId());
                    var map = new GMap2(body);
                    var point = new GLatLng(45.27916, 10.47777);
                    map.setCenter(point, 13);

                    map.addOverlay(new GMarker(point));

                    // add some simple controls
                    map.addControl(new GSmallMapControl());
                    map.addControl(new GMapTypeControl());
                }
            }
        }
    });
}